Radio PR case studies

Real radio campaigns, real numbers and the interviews themselves.

Radio-only campaigns, with the evidence

Every campaign here is radio only. Each one sets out the angle, the stations, the items of coverage and the combined reach. Most include a clip so you can hear the interview.

These are a selection. Hundreds more campaigns sit in the Relations Group archive, which holds 548 broadcast PR campaigns in total.

Food and drink

Aberfeldy

Burns Night 2026

Items
16
Reach
4.4 million
On air
2h 57m

Education and training

Damar Training

Results Day 2026

Items
7
Reach
1.9 million
On air
1h 10m

Finance, money and insurance

Golden Charter

National Funeral Planning Awareness Week 2026

Items
21
Reach
5.0 million
On air
1h 14m

Education and training

Lincoln College Group

National Apprenticeship Week 2026

Items
14
Reach
1.6 million
Return
10:1

Retail and consumer brands

Lovehoney

Valentine's Day 2026

Items
12
Reach
1.3 million
On air
1h 03m

Retail and consumer brands

PANDA London

Summer 2026

Items
6
Reach
2.9 million
On air
26m 49s

Food and drink

SENTIA

Dry January 2026

Items
13
Reach
4.7 million
On air
2h 18m

Technology

Surfshark

Safer Internet Day 2026

Items
14
Reach
2.6 million
On air
1h 19m

Healthcare and pharma

Tobii Dynavox

World Autism Acceptance Month 2026

Items
7
Reach
2.7 million
On air
17m 00s

Charities

Ataxia UK

Ataxia Awareness Day 2025

Items
5
Reach
7.0 million
Return
29:1

Healthcare and pharma

Boston Scientific

World Heart Day 2025

Items
12
Reach
4.2 million
On air
2h 26m

Retail and consumer brands

Bunches

National Grief Awareness Week 2025

Items
12
Reach
2.2 million
On air
1h 37m

Charities

DEBRA UK

Summer 2025

Items
11
Reach
3.5 million
On air
2h 29m

Finance, money and insurance

Everypaw

Easter 2025

Items
18
Reach
2.6 million
Return
26:1

Finance, money and insurance

Love Finance

Small Business Advice Week 2025

Items
11
Reach
3.8 million
Return
24:1

Travel and leisure

Riviera Travel

Blue Monday 2025

Items
10
Reach
1.6 million
Return
20:1

Travel and leisure

Saxony Tourism

Christmas 2025

Items
15
Reach
4.1 million
Return
22:1

B2B and professional services

Mills & Reeve

Family Mediation Week 2024

Items
14
Reach
3.5 million
Return
32:1

Finance, money and insurance

MyBnk

Care Leavers Week 2024

Items
15
Reach
2.8 million
Return
16:1

Education and training

STEM Learning

National Coding Week 2024

Items
9
Reach
2.6 million
On air
53m 20s

Public sector

NHS South

COVID Vaccination Confidence Within the Black African and Black Caribbean Communities

Items
11
Reach
3.5 million

Public sector

NHS South

COVID Vaccination Confidence Within the Pakistani and Bangladeshi Communities

Items
44
Reach
12.9 million

Travel and leisure

BVI Holidays

World Travel Week 2020

Items
15
Reach
2.8 million
On air
1h 43m

B2B and professional services

Women Owned Biz

International Women's Day 2020

Items
14
Reach
3.6 million
Return
13:1

B2B and professional services

Corporate Traveller

Small Business Advice Week 2018

Items
11
Reach
2.5 million
Return
10:1

B2B and professional services

XLN Telecom

Small Business Advice Week 2017

Items
15
Reach
4.1 million
Return
27:1

Planning a radio campaign?

Book a call with Adam Cox, Chairman of Relations Group. Tell him what you want to get across and he will tell you honestly how radio could carry it.

Book a call

or call 020 7158 0000