Relations Group companyRetail and consumer brands · Summer 2026
PANDA London helps listeners sleep through the heat
As hot, humid nights hit in summer 2026, PANDA London offered radio listeners practical advice on getting to sleep. Six items of coverage reached a combined 2.9 million.
- Items of coverage
- 6
- Combined reach
- 2.9 million
- Time on air
- 26m 49s
Listen: BBC Radio Lancashire, 6m 20s
The brief
PANDA London wanted its spokesperson to be the expert stations call about sleeping in a heatwave. It also wanted to explain why bamboo bedding that breathes can help.
The angle
Extreme heat, sticky humidity and a surge in pollen were all disrupting sleep. In the south of England, nights were not dropping below 20°C. We offered tips beyond fans and open windows, including a lighter duvet and breathable bedding. In a heatwave, news desks need an expert who can add something new to a story everyone is living through.
On air
A consulting psychologist spoke on behalf of PANDA London.
The result
The campaign delivered 6 items and 26 minutes 49 seconds on air, reaching 2.9 million. Sky News Radio, BBC Radio Lancashire, BBC Radio Leicester and BBC Radio Cumbria carried it.
Coverage highlights
- Sky News RadioNational news network
- BBC Radio LancashireBBC radio
- BBC Radio LeicesterBBC radio
- BBC Radio CumbriaBBC radio
What the budget bought
| Campaign budget | £4,500 |
|---|---|
| Coverage delivered | £5,350 |
Figures from the campaign's Relations Group coverage report.
Reactive weather stories reward brands that have an expert ready to go the moment the forecast turns.
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