Relations Group companyFinance, money and insurance · National Funeral Planning Awareness Week 2026
Golden Charter opens up the funeral planning conversation
On behalf of a PR agency, we took Golden Charter's funeral planning research to radio during National Funeral Planning Awareness Week 2026. It produced 21 items of coverage and a combined reach of 5.0 million.
- Items of coverage
- 21
- Combined reach
- 5.0 million
- Time on air
- 1h 14m
Listen: BBC Radio Essex, 7m 19s
The brief
Golden Charter wanted to encourage open conversations about funeral planning. It also wanted its network of independent funeral directors considered when people choose a plan.
The angle
The research showed 80% of people believe their family has no idea what they want for their funeral. Just 11% have discussed it properly. Over half (54%) worried their family could not afford their funeral. Handled with care, a subject most people avoid makes for a thoughtful interview, and the cost of living link gives it news value.
On air
Golden Charter's chief executive did the interviews.
The result
Across 21 items and 1 hour 14 minutes on air, the campaign reached 5.0 million. Highlights included The Health and Wellbeing Network, Greatest Hits Radio Lancashire, Heart Essex and BBC Radio Essex.
Delivered for a PR agency, working on behalf of their client.
Coverage highlights
- The Health and Wellbeing NetworkNational news network
- Greatest Hits Radio LancashireCommercial radio
- Heart EssexCommercial radio
- Hits Radio LancashireCommercial radio
- BBC Radio EssexBBC radio
- Radio EssexCommercial radio
Brands in difficult categories can earn airtime by giving presenters a calm, useful way into a conversation listeners tend to put off.
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