Get your story talked about on UK radio

Radio Relations puts your spokesperson on BBC local, commercial and national radio, then reports every interview that airs. You pay only for the coverage you get.

Book a call See radio case studies

Sky News RadioBBC Radio LondonGreatest Hits Radio OxfordshireBBC Radio BerkshireBBC Radio OxfordHits Radio OxfordshireHeart North WestSmooth Radio North WestCapital ManchesterGreatest Hits Radio Greater ManchesterHits Radio ManchesterBBC Radio LeicesterBBC Radio DerbyHeart CambridgeshireCapital Mid CountiesBBC Radio NorfolkGreatest Hits Radio KentBBC Radio CambridgeshireBBC Radio SuffolkGreatest Hits Radio CambridgeshireHits Radio CambridgeshireHits Radio KentBBC Radio MerseysideBBC Radio LancashireBBC Radio LeedsBBC Radio SheffieldBBC Radio EssexBBC Radio Three CountiesBBC Radio NorthamptonBBC Radio WiltshireBBC Radio YorkBBC Radio 5 LiveTimes RadioBBC Radio GloucestershireGreatest Hits Radio GloucestershireHits Radio GloucestershireBBC Radio DevonBBC Radio BristolBBC Radio WMBBC Radio StokeSky News RadioBBC Radio LondonGreatest Hits Radio OxfordshireBBC Radio BerkshireBBC Radio OxfordHits Radio OxfordshireHeart North WestSmooth Radio North WestCapital ManchesterGreatest Hits Radio Greater ManchesterHits Radio ManchesterBBC Radio LeicesterBBC Radio DerbyHeart CambridgeshireCapital Mid CountiesBBC Radio NorfolkGreatest Hits Radio KentBBC Radio CambridgeshireBBC Radio SuffolkGreatest Hits Radio CambridgeshireHits Radio CambridgeshireHits Radio KentBBC Radio MerseysideBBC Radio LancashireBBC Radio LeedsBBC Radio SheffieldBBC Radio EssexBBC Radio Three CountiesBBC Radio NorthamptonBBC Radio WiltshireBBC Radio YorkBBC Radio 5 LiveTimes RadioBBC Radio GloucestershireGreatest Hits Radio GloucestershireHits Radio GloucestershireBBC Radio DevonBBC Radio BristolBBC Radio WMBBC Radio Stoke

51.1 million UK adults listen to radio every week (RAJAR, Q2 2026)

Since 2002 as the radio specialists at Relations Group

No travel every interview done remotely from home or the office

How a radio campaign works

Most campaigns take a few weeks from first call to the day your spokesperson goes on air. Here is what happens in between.

What happens on a radio day

Find the story
We turn your news, research or awareness day into an angle a producer can use.
Sell it in
We call the producers and news editors who decide what goes on air, station by station.
Go on air
Your spokesperson does back-to-back live and pre-recorded interviews from home or the office.
Report every item
You get a report of every item that aired, the combined reach and the value of the coverage.

Four ways onto the airwaves

Use one, or combine them. Interviews and research often run together, and competitions keep your name on air for longer.

Radio interviews

Your spokesperson on BBC local, commercial and national stations in one day, all from home or the office.

On-air competitions

Prizes given away on air, with your brand named by the presenter each time.

Pre-recorded features

Ready-made audio stations drop into bulletins and programmes, ideal for breaking stories.

Research for radio

A survey that gives producers the statistic they need to say yes, with regional results for local stations.

Recent radio campaigns

All radio case studies

Charities

Ataxia UK

Ataxia Awareness Day 2025

Items: 5
Reach: 7.0 million
Return: 29:1

Finance, money and insurance

Love Finance

Small Business Advice Week 2025

Items: 11
Reach: 3.8 million
Return: 24:1

Charities

Army Benevolent Fund

Remembrance Sunday 2025

Items: 15
Reach: 2.5 million
Return: 16:1

Travel and leisure

Saxony Tourism

Christmas 2025

Items: 15
Reach: 4.1 million
Return: 22:1

B2B and professional services

Mills & Reeve

Family Mediation Week 2024

Items: 14
Reach: 3.5 million
Return: 32:1

Finance, money and insurance

Everypaw

Easter 2025

Items: 18
Reach: 2.6 million
Return: 26:1

Radio PR for your sector

Producers want different things from a charity than from a fintech. We have run radio campaigns in all of these.

Part of Relations Group

Radio Relations is the radio arm of Relations Group, a UK broadcast PR agency with around 25 years in the business. Its newsroom, IMN, supplies content to radio and TV stations across the country, so our team talks to producers every day.

If your campaign needs TV as well as radio, the same team can add it. You keep one point of contact and one coverage report.

Questions we get asked

What does Radio Relations actually do?

We get your story and your spokesperson on UK radio. We find the angle, pitch it to producers, run the interviews and report on every item that airs.

How do you charge?

We work on payment by results. You agree a capped coverage budget and pay only for the coverage that actually airs.

Does our spokesperson need to travel?

No. Every interview is done remotely, from home or the office, over a studio-quality link. A radio day fits around a normal working day.

How is Radio Relations connected to Relations Group?

Radio Relations is the radio specialist brand of Relations Group, a UK broadcast PR agency. If you need TV as well, the same team can add it.

Planning a radio campaign?

Book a call with Adam Cox, Chairman of Relations Group. Tell him what you want to get across and he will tell you honestly how radio could carry it.

Book a call

or call 020 7158 0000