Relations Group companyRadio PR for technology companies
Tech stories reach radio when they answer a listener's question: is my data safe, should I trust AI, how will this change my day. The product rarely leads the story, but the expertise behind it can.
We put your founder, chief executive or security specialist on air to explain the issue in plain English. If a live interview is not the right fit, a scripted audio feature can carry your leader's quote to stations across the UK.
Why radio works for tech brands
Radio forces clarity. A spokesperson who explains a data breach or an AI tool in everyday language wins over listeners who would never open a white paper.
Listeners spend an average of 20.3 hours a week with radio (RAJAR Q2 2026). That is a lot of attention for a brand that can make a complex subject feel useful.
Tech angles that work on air
How people feel about new technology
Research into public attitudes to AI or new tools gives news networks a story with a human reaction at its centre.
Security and privacy warnings
Data breach findings timed to Safer Internet Day give presenters a practical reason to warn listeners, and an obvious expert to ask.
Accessibility and inclusion
Technology that helps people with sight loss or other disabilities makes a strong story, especially when a daily user explains what it changes.
Tech that eases everyday pressure
A platform that helps with a common problem, like holiday arrangements for separated parents, lands best when an expert talks about the problem first.
Technology campaigns on air
These four tech campaigns delivered 68 items of radio coverage, from Sky News Radio bulletins to BBC Radio 5 Live.
Technology
Sight and Sound Technology
World Braille Day 2025
- Items
- 10
- Reach
- 6.8 million
- On air
- 1h 21m
Technology
Surfshark
Safer Internet Day 2026
- Items
- 14
- Reach
- 2.6 million
- On air
- 1h 19m
Technology
TalkingParents
Summer 2026
- Items
- 12
- Reach
- 2.4 million
- Return
- 11:1
Questions we get asked
Our product is complex. Can it work on radio?
Yes, if we start with the listener's problem rather than the features. We help shape the key messages so your spokesperson explains the issue simply and mentions the product where it naturally fits.
What if our chief executive cannot give up a day?
A pre-recorded audio feature is a good alternative. We script and produce a short package with a quote from your spokesperson. Stations can then use it in bulletins and programmes.
Will we get clips for LinkedIn?
We can supply a social media kit with clips of the best interviews. Your founder on a national news network makes strong content for your own channels long after the broadcast.
Planning a technology radio campaign?
Book a call with Adam Cox, Chairman of Relations Group. Tell him what you want to get across and he will tell you honestly how radio could carry it.
or call 020 7158 0000