Relations Group companyEducation and training · Results Day 2026
Damar Training on the shortage of entry-level apprenticeships
As young people collected their results in 2026, Damar Training used radio to highlight how few entry-level apprenticeships are available. The campaign earned 7 items of coverage and a combined reach of 1.9 million.
- Items of coverage
- 7
- Combined reach
- 1.9 million
- Time on air
- 1h 10m
The brief
Damar Training aimed to become the voice broadcasters call on apprenticeships. It also wanted employers to open up more starter roles for young people.
The angle
Some 1.01 million young people aged 16 to 24 were not in work, education or training, a level not seen since 2013. Apprenticeship vacancies had also roughly halved compared with 2018 to 2019. Results day is one of the most predictable dates in the news calendar, so a sharp counterpoint gives producers something fresh.
On air
Damar Training's chief executive gave the interviews.
The result
Seven items and 1 hour 10 minutes on air added up to a combined reach of 1.9 million. BBC Radio Solent was among the stations that took it.
Coverage highlights
- BBC Radio SolentBBC radio
What the budget bought
| Campaign budget | £4,000 |
|---|---|
| Coverage delivered | £4,950 |
Figures from the campaign's Relations Group coverage report.
Training providers can stand out on results day by talking about what comes next for young people, not just the grades.
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- Items
- 14
- Reach
- 1.6 million
- Return
- 10:1
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- Items
- 9
- Reach
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- On air
- 53m 20s
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