Boston Scientific takes heart health to radio on World Heart Day

The brief

Boston Scientific was after national broadcast coverage timed to World Heart Day 2025. The plan was to pair a real patient story with a credible expert voice.

The angle

Our hook was a marathon world record holder with a fitted heart device who had started training to run again. We set that against a stark figure: around 480 UK deaths from heart and circulatory disease on the day itself. That gave the bulletin a sobering figure and a human story a presenter could actually talk to.

On air

Listeners heard from the record-holding runner, who has an arrhythmia, and from the person who founded Arrhythmia Alliance.

The result

The interviews clocked up 2 hours 26 minutes on air across 12 items, reaching a combined 4.2 million. Highlights included Sky News Radio, The Health and Wellbeing Network, BBC Radio London and BBC Radio Oxford.

Coverage highlights

• Sky News RadioNational news network
• The Health and Wellbeing NetworkNational news network
• BBC Radio LondonBBC radio
• Greatest Hits Radio OxfordshireCommercial radio
• BBC Radio BerkshireBBC radio
• BBC Radio OxfordBBC radio
• Hits Radio OxfordshireCommercial radio

What the budget bought

Figures from the campaign's Relations Group coverage report.