Tobii Dynavox on the return to school for non-speaking autistic pupils

The brief

The goal was to build Tobii Dynavox's standing as a trusted UK authority on assistive communication. Visits to its website were the second measure of success.

The angle

We tied the story to the return to school after Easter, a known pressure point for autistic children and their parents. Close to a third of autistic people here are non-speaking (around 30%), and AAC tools can let them join in properly in class. A seasonal, practical story like this gives a presenter something parents in the audience will recognise straight away.

On air

Tobii Dynavox put forward one of its clinical specialists in assistive communication, with a specialist school teacher alongside.

The result

The campaign delivered 7 items and 17 minutes on air, with a combined reach of 2.7 million. Coverage ran on Heart North West, Capital Manchester, Smooth Radio North West and BBC Radio Derby.

Coverage highlights

• Heart North WestCommercial radio
• Smooth Radio North WestCommercial radio
• Capital ManchesterCommercial radio
• Greatest Hits Radio Greater ManchesterCommercial radio
• Hits Radio ManchesterCommercial radio
• BBC Radio LeicesterBBC radio
• BBC Radio DerbyBBC radio

What the budget bought

Figures from the campaign's Relations Group coverage report.