Relations Group companyRadio PR for universities, colleges and training providers
Education touches almost every listener: parents, students, employers and anyone thinking about a change of career. Results days, apprenticeship weeks and skills shortages give stations reasons to cover the sector all year.
We put academics, principals, apprenticeship leads and students on air. A leader sets out the bigger picture and a learner shows what it means in practice, a pairing producers like.
Why radio works for education
Radio is local, and so is education. A college or university is part of its area, and local stations want to hear from local institutions on local issues.
It also reaches the parents and adult learners who shape decisions about courses and apprenticeships. Timed well, an interview lands just as those choices are being made.
Education angles that work on air
Results and enrolment moments
Results days bring heavy planned coverage. Data on young people's options or the jobs market gives your leader something new to add.
Apprenticeships and skills gaps
National Apprenticeship Week works well when a shortage in a local industry is linked to a real course and a real student.
Who studies what
The shortage of girls taking computing gives presenters a debate, and your experts a chance to say what would help.
Research from your academics
A university study with a clear finding for everyday life gives news programmes an expert-led story that does not depend on the calendar.
Education campaigns on air
These three education and training campaigns delivered 30 items of radio coverage, from Sky News Radio to BBC Radio Solent and stations across Lincolnshire.
Education and training
Lincoln College Group
National Apprenticeship Week 2026
- Items
- 14
- Reach
- 1.6 million
- Return
- 10:1
Education and training
Damar Training
Results Day 2026
- Items
- 7
- Reach
- 1.9 million
- On air
- 1h 10m
Education and training
STEM Learning
National Coding Week 2024
- Items
- 9
- Reach
- 2.6 million
- On air
- 53m 20s
Questions we get asked
Can students take part in interviews?
Yes, and they often bring the story to life. We brief them on what to expect and keep their part short, with a member of staff alongside where it helps.
Does radio help with recruitment?
Coverage builds awareness of your courses among parents, school leavers and adult learners in your area. It works best when timed to the months when people are making their choices.
Do our academics need media experience?
No. We brief each spokesperson on the stations, the likely questions and the points to get across. Interviews are done remotely from their office or home, so there is no travel.
Planning an education radio campaign?
Book a call with Adam Cox, Chairman of Relations Group. Tell him what you want to get across and he will tell you honestly how radio could carry it.
or call 020 7158 0000