Relations Group companyRadio PR for healthcare and pharma brands
Health stories do well on radio because listeners want practical advice from someone they can trust. Daytime programmes and BBC local breakfast shows give a clinician time to explain a condition properly.
We build the story around a credible voice: a consultant, a specialist nurse, a patient with lived experience or a charity partner. We sell it in to producers early, then run a radio day where your spokesperson does back-to-back interviews from home or the clinic.
Why radio works for health messages
Radio is a talking medium, which suits subjects people find hard to read about. A listener who would skip an article on heart rhythm problems will happily hear a conversation about it on the school run.
BBC Local and Regional radio reaches 6.9 million people a week (RAJAR Q2 2026), and its presenters treat health as public service content. That gives a well-sourced clinical story a natural home.
Health angles producers say yes to
Awareness days and months
Producers diarise World Heart Day and World Alzheimer's Month long before they arrive. Pitching early puts your clinician on the planning list before the slots fill.
A patient story with a clinical voice
Pair someone living with the condition with an expert who can explain it. The personal story holds the listener and the expert supplies the facts.
Signs people miss
Research on symptoms people misread, such as early dementia signs put down to getting older, gives presenters a clear question to put to listeners.
Timely moments in the year
A return to school, winter pressures or a heatwave can open the door to practical health advice that fits the news.
Interviews focus on the condition and the patient experience, not product claims. We agree the key messages with your medical and regulatory team before anything goes to stations.
Healthcare campaigns on air
These three health campaigns secured 32 items of radio coverage between them, from Sky News Radio to BBC local and Greatest Hits stations.
Healthcare and pharma
Boston Scientific
World Heart Day 2025
- Items
- 12
- Reach
- 4.2 million
- On air
- 2h 26m
Healthcare and pharma
Tobii Dynavox
World Autism Acceptance Month 2026
- Items
- 7
- Reach
- 2.7 million
- On air
- 17m 00s
Healthcare and pharma
Prestige Nursing & Care
World Alzheimer's Month 2026
- Items
- 13
- Reach
- 2.2 million
- Return
- 6:1
Questions we get asked
Can a clinician do interviews between patients?
Yes. Interviews run over a studio-quality remote link, so your spokesperson can take part from home, the office or a quiet room at the clinic. We plan the radio day around their availability and brief them on each station beforehand.
Will stations mention our brand?
Presenters usually introduce the spokesperson with their organisation, and many interviews refer to your research or website. BBC stations are stricter about commercial mentions, so the story has to stand on its public interest value.
How do you measure results?
Every campaign ends with a coverage report showing items of coverage, combined audience reach, time on air and highlights. It also gives the value of the coverage, so you can compare radio with your other channels.
Planning a healthcare radio campaign?
Book a call with Adam Cox, Chairman of Relations Group. Tell him what you want to get across and he will tell you honestly how radio could carry it.
or call 020 7158 0000