Relations Group companyB2B and professional services · Small Business Advice Week 2018
Corporate Traveller on business travel before Brexit
With Brexit approaching, Corporate Traveller used Small Business Advice Week 2018 to give radio listeners advice on business travel. It earned 11 items of coverage and a combined reach of 2.5 million.
- Items of coverage
- 11
- Combined reach
- 2.5 million
- Time on air
- 45m 30s
- Return on investment
- 10:1
The brief
Corporate Traveller wanted to build its profile in its target UK regions. Its audience was business owners and the people who book travel for staff.
The angle
Brexit was close and the price of business travel was already creeping up, so firms needed to plan. Frequent travellers were also reporting burnout and overwork. Pairing budgeting advice with staff wellbeing gave business programmes two practical angles on the biggest story of the year.
The result
The campaign delivered 11 items and 45 minutes 30 seconds on air, reaching 2.5 million with a 10:1 return on investment. BBC Radio Scotland and Radio News Hub were the highlights.
Coverage highlights
- BBC Radio ScotlandBBC radio
- Radio News HubNational news network
What the budget bought
| Campaign budget | £3,000 |
|---|---|
| Coverage delivered | £3,925 |
| Advertising value equivalent | £9,911 |
| PR value | £29,734 |
| Return on investment | 10:1 |
Figures from the campaign's Relations Group coverage report. AVE is what the same airtime would have cost as advertising.
Linking your service to the dominant story of the moment gives business producers a fresh, practical reason to book you.
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- 15
- Reach
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- Return
- 27:1
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Want results like these?
Book a call with Adam Cox, Chairman of Relations Group. Tell him what you want to get across and he will tell you honestly how radio could carry it.
or call 020 7158 0000