B2B and professional services · International Women's Day 2020

Women Owned Biz on the funding gap for International Women's Day

Women Owned Biz used International Women's Day 2020 to put the funding gap for female founders on radio. The campaign won 14 items of coverage and a combined reach of 3.6 million.

Items of coverage: 14
Combined reach: 3.6 million
Time on air: 2h 00m
Return on investment: 13:1

The brief

Women Owned Biz wanted women in business to know that help is out there. It also wanted them to sign up to its free international directory.

The angle

The story rested on an imbalance: women-led firms receive just 9% of start-up investment in the UK. Female founders are also 63% less likely to be funded than men. International Women's Day is in every forward planner's diary, and a hard economic number helps a story stand out from the general celebrations.

On air

The interviews were given by the person who founded and runs Women Owned Biz.

The result

Coverage came to 14 items and two hours on air, reaching 3.6 million with a 13:1 return on investment. Sky News Radio, Radio News Hub, Panjab Radio and Central FM all featured the campaign.