Relations Group companyPublic sector · COVID Vaccination Confidence Within the Pakistani and Bangladeshi Communities
NHS South builds COVID vaccine confidence on Asian radio
In 2022 we helped NHS South talk directly to Pakistani and Bangladeshi communities about COVID vaccination through Asian and community radio. The campaign delivered 44 items of coverage with a combined reach of 12.9 million.
- Items of coverage
- 44
- Combined reach
- 12.9 million
The brief
The NHS wanted to promote its evergreen offer to Pakistani and Bangladeshi communities. Everyone eligible was invited to come forward for a first or second dose, or a booster.
The angle
Our approach was to take the message to stations these communities already know and trust. Presenters on Asian and community radio have close ties with their audiences, so health information carries more weight on their programmes. Producers there also value public health content that speaks directly to their listeners' concerns.
The result
The campaign achieved 44 items of coverage and a combined reach of 12.9 million. Sunrise Radio, Lyca, Asian Sound and Radio Faza were among the stations.
Coverage highlights
- LycaCommunity and specialist radio
- Sunrise RadioCommunity and specialist radio
- FeverCommunity and specialist radio
- GulshanCommunity and specialist radio
- Asian SoundCommunity and specialist radio
- Radio FazaCommunity and specialist radio
Public health campaigns go further when they are carried by community stations that the target audience already trusts.
More public sector radio campaigns
Public sector radio PRPublic sector
NHS South
COVID Vaccination Confidence Within the Black African and Black Caribbean Communities
- Items
- 11
- Reach
- 3.5 million
Want results like these?
Book a call with Adam Cox, Chairman of Relations Group. Tell him what you want to get across and he will tell you honestly how radio could carry it.
or call 020 7158 0000