Love Finance talks small business funding on commercial radio

The brief

Love Finance wanted to be recognised as a specialist in lending to small businesses and helping them grow. It also wanted more SMEs visiting its website.

The angle

We framed the story around an economy under strain. Building materials cost over 37% more than in 2020, and with banks cautious, specialist lenders were handling around 60% of SME lending. Plenty of small business owners listen while they work, so presenters value advice that sounds practical.

On air

Love Finance's founder, who is also its chief executive, gave the interviews.

The result

The campaign achieved 11 items and 42 minutes 41 seconds on air, reaching 3.8 million with a 24:1 return on investment. Highlights came from Heart North West, Capital Liverpool, Smooth Radio North West and Capital North West.

Coverage highlights

• Smooth Radio North WestCommercial radio
• Heart North WestCommercial radio
• Capital North WestCommercial radio
• Capital LiverpoolCommercial radio

What the budget bought

Figures from the campaign's Relations Group coverage report. AVE is what the same airtime would have cost as advertising.