Finance, money and insurance · National Financial Awareness Day 2026

The Money and Pensions Service brings money help closer to home

For National Financial Awareness Day, the Money and Pensions Service used regional MoneyView figures to reach commercial radio audiences. The campaign earned 15 items of coverage and a combined reach of 2.1 million.

Items of coverage: 15
Combined reach: 2.1 million
Time on air: 1h 26m

The brief

The aim was to make money worries feel close to home by using regional MoneyView data. Listeners were then pointed to free guidance from MoneyHelper.

The angle

The figures showed 49% of people in England were struggling or behind with bills. Over a quarter (27%) had no way to meet an unexpected £300 cost, and Wales and Northern Ireland fared worse still. Local stations want to tell listeners what is happening in their own area, so regional numbers are what a news editor looks for.

On air

The organisation's regional managers gave interviews, supported by distributed audio.

The result

The campaign achieved 15 items and 1 hour 26 minutes on air, reaching 2.1 million. Greatest Hits Radio South Coast, Hits Radio South Wales and Greatest Hits Radio Kent were among the highlights.