Relations Group companyTechnology · Safer Internet Day 2026
Surfshark explains data breaches for Safer Internet Day
Surfshark used its annual data breach study to speak to radio listeners on Safer Internet Day 2026. The campaign won 14 items of coverage with a combined reach of 2.6 million.
- Items of coverage
- 14
- Combined reach
- 2.6 million
- Time on air
- 1h 19m
The brief
Surfshark wanted to be the expert stations turn to on data breaches. It also wanted to give listeners simple ways to protect themselves online.
The angle
The figures were striking. The UK ranked sixth globally for leaked data, with 8.2 million UK accounts exposed in 2025, around 16 a minute. Producers like a statistic that can be read out in one line and then unpacked by an expert in plain English.
On air
Two Surfshark experts shared the interviews: the head of its research and the manager responsible for information security.
The result
Fourteen items and 1 hour 19 minutes of airtime took the advice to a combined reach of 2.6 million. Sky News Radio carried the story nationally.
Coverage highlights
- Sky News RadioNational news network
What the budget bought
| Campaign budget | £7,000 |
|---|---|
| Coverage delivered | £7,150 |
Figures from the campaign's Relations Group coverage report.
Cyber security brands should translate their data into everyday risk, because that is what a radio audience will act on.
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