Relations Group companyRadio PR for travel and leisure brands
Travel is aspirational, and radio is good at helping people picture a place. A presenter chatting about Christmas markets or a quiet river cruise does a lot of the selling for you.
We connect your story to the moments when people plan and daydream, especially the gloom of January and the run-up to Christmas. Your travel expert, destination representative or a well-known guest then takes listeners there through a series of interviews.
Why radio works for travel
Holidays are planned in conversation, with partners, friends and family. Radio joins that conversation in a way a banner advert cannot.
UK adults listen to 1,040 million hours of radio a week (RAJAR Q2 2026). That leaves plenty of room for a good travel story across breakfast, daytime and drive-time programmes.
Travel angles producers use
Beating the January blues
Blue Monday gives producers a reason to talk about escape. Research on mood, loneliness or the benefits of a break makes the travel link feel natural.
Festive traditions
Christmas research on decorations, markets or family customs lets a destination join the seasonal conversation without a hard sell.
Holiday habits and safety
Findings on how people choose and check their holidays give presenters practical tips to pass on before the booking season.
New ways to travel
Growth in solo trips or holidays on the water gives your expert a fresh angle and listeners something to think about.
Travel and leisure campaigns on air
These three travel campaigns delivered 40 items of radio coverage, with Times Radio, Sky News Radio and BBC local stations among the highlights.
Travel and leisure
Riviera Travel
Blue Monday 2025
- Items
- 10
- Reach
- 1.6 million
- Return
- 20:1
Travel and leisure
Saxony Tourism
Christmas 2025
- Items
- 15
- Reach
- 4.1 million
- Return
- 22:1
Travel and leisure
BVI Holidays
World Travel Week 2020
- Items
- 15
- Reach
- 2.8 million
- On air
- 1h 43m
Questions we get asked
Can an overseas destination take part?
Yes. Interviews run over a studio-quality remote link, so your spokesperson can join from wherever they are based. We brief them on UK stations and audiences before the day.
What if we do not have a spokesperson?
Research-led campaigns can work with a lighter interview schedule, because stations can use the findings in news and features. We can also help you find a suitable expert to front the story.
When should travel brands go on air?
January and the weeks before summer suit booking stories, while Christmas suits destination features. We plan backwards from the moment you want listeners to act.
Planning a travel and leisure radio campaign?
Book a call with Adam Cox, Chairman of Relations Group. Tell him what you want to get across and he will tell you honestly how radio could carry it.
or call 020 7158 0000