Relations Group companyRadio PR for B2B and professional services firms
B2B brands often assume radio is only for consumer products. Yet business owners, managers and finance directors listen at breakfast and on the drive home like everyone else.
We turn your expertise into public-facing advice that also reaches buyers. A family lawyer explaining mediation, or a founder talking about funding for small firms, builds authority with every station that runs the interview.
Why radio suits professional services
Professional services sell on expertise and trust. A radio interview lets a partner or chief executive show both, in their own voice, to a large audience.
Radio reaches 51.1 million UK adults every week (RAJAR Q2 2026). Among them are the small business owners and clients your firm wants to win.
B2B angles that get on air
Small business moments
Small Business Advice Week has been a reliable platform for business brands for years. Producers want practical help for local firms, and your expert can supply it.
Rules people misunderstand
Research showing confusion over the rules, from hiring apprentices to separating couples' options, lets your expert step in with plain guidance.
Funding and fairness
Gaps in investment or opportunity, such as funding for women-led start-ups, give news programmes a debate with a clear point of view.
Rising business costs
Cost pressures, such as the price of business travel, link your service to the wider economic story producers are already covering.
B2B campaigns on air
These four campaigns for business and professional brands delivered 54 items of radio coverage, including Sky News Radio and BBC Radio Scotland.
B2B and professional services
XLN Telecom
Small Business Advice Week 2017
- Items
- 15
- Reach
- 4.1 million
- Return
- 27:1
B2B and professional services
Corporate Traveller
Small Business Advice Week 2018
- Items
- 11
- Reach
- 2.5 million
- Return
- 10:1
B2B and professional services
Women Owned Biz
International Women's Day 2020
- Items
- 14
- Reach
- 3.6 million
- Return
- 13:1
B2B and professional services
Mills & Reeve
Family Mediation Week 2024
- Items
- 14
- Reach
- 3.5 million
- Return
- 32:1
Questions we get asked
Will radio reach our buyers?
Radio reaches people at work, in the car and at home, and decision makers are among them. The interviews also give you credible content for LinkedIn and your website, which extends their value well beyond the broadcast.
Can a partner do interviews from the office?
Yes. Interviews run over a studio-quality remote link, so your spokesperson can stay at their desk. We fit the slots around their diary and brief them on every station.
Do we need a news hook?
Yes, stations need a reason to run the story now. We look for one in your data, a business awareness week or a change in the rules, and build the pitch around it.
Planning a B2B radio campaign?
Book a call with Adam Cox, Chairman of Relations Group. Tell him what you want to get across and he will tell you honestly how radio could carry it.
or call 020 7158 0000