Relations Group companyRadio PR for food and drink brands
Food is one of the easiest subjects to talk about on radio. Presenters love a conversation about what listeners eat, drink and celebrate, and the calendar is full of food moments that producers plan around.
We find the angle that gets your brand into that conversation, often with a short consumer survey. Your founder, brand ambassador or producer then does a run of interviews. We can turn the best moments into clips for your social channels.
Why radio works for food and drink
Breakfast and drive-time shows reach people as they think about what to eat or pour that evening. A good food segment sounds like two friends chatting over the counter.
Commercial radio reaches 40.2 million people a week (RAJAR Q2 2026). Its presenters are always after light, relatable features to sit between the music.
Food and drink angles that get airtime
Calendar food moments
Burns Night, Dry January and winter food days give producers a ready reason to talk about what is on the table.
What the nation knows, eats and avoids
A survey on habits or knowledge gives presenters a figure to react to and a question to throw open to listeners.
Health and wellbeing
Mindful drinking or the goodness in an ingredient suits health-focused programmes, provided the claims are sound.
The maker's story
People who grow, distil or create the product bring authenticity. Listeners warm to someone who clearly loves what they make.
Food and drink campaigns on air
These three food and drink campaigns secured 40 items of radio coverage, including Sky News Radio and a long list of BBC local stations.
Food and drink
Aberfeldy
Burns Night 2026
- Items
- 16
- Reach
- 4.4 million
- On air
- 2h 57m
Food and drink
SENTIA
Dry January 2026
- Items
- 13
- Reach
- 4.7 million
- On air
- 2h 18m
Food and drink
South Devon Chilli Farm
International Hot and Spicy Food Day 2026
- Items
- 11
- Reach
- 2.2 million
- Return
- 15:1
Questions we get asked
Can we give away products on air?
Yes. With an on-air competition, you supply the prizes and stations give them away with mentions of your brand. It can run alongside interviews or on its own, and suits brands with a giftable product.
Who makes the best spokesperson?
Someone with real knowledge and enthusiasm, such as a founder, a master distiller, a farmer or a nutrition expert. We brief them on each station and the likely questions before they go on air.
How far ahead should we plan?
Start as early as you can. Research needs time to be fielded, and producers plan fixed dates like Burns Night well before the week itself. Reactive stories can move faster, but the best slots go first.
Planning a food and drink radio campaign?
Book a call with Adam Cox, Chairman of Relations Group. Tell him what you want to get across and he will tell you honestly how radio could carry it.
or call 020 7158 0000