Relations Group companyRadio PR for charities
Radio gives a charity something print rarely does: time for a supporter, a beneficiary or a researcher to tell the story in their own words. A few minutes on a BBC local station can do more for awareness than a press release cut to a paragraph.
We help you find the voices that carry your cause, from veterans and families to your head of research. We sell the story to producers and news editors, helped by IMN, our in-house newsroom,, and we arrange every interview so your people can do them remotely.
Why radio suits charity campaigns
Radio producers look for human stories with a reason to air today. Charities usually have both: people affected by the issue and a fixed moment in the calendar.
Radio also reaches people at scale. Across the UK, 86.6% of adults listen every week (RAJAR Q2 2026). That puts rare conditions and quieter causes in front of a mass audience.
Charity stories that work on air
National moments of remembrance
Commemorations bring planned programming and special features. A charity with a new act of remembrance or fresh testimony can join that conversation.
A call for change
A clear ask, such as fair access to a new treatment, gives news programmes a story with tension and a next step. It suits national talk stations as well as local ones.
The condition few have heard of
Low public awareness is itself a story. Pair a striking awareness figure with someone who lives with the condition every day.
Seasonal triggers
Hot weather, winter or the school holidays can make a cause suddenly relevant. We tie your message to what listeners are already experiencing.
Charity campaigns on air
These charity campaigns delivered 31 items of radio coverage, with BBC Radio 5 Live, Times Radio and Sky News Radio among the highlights.
Charities
Army Benevolent Fund
Remembrance Sunday 2025
- Items
- 15
- Reach
- 2.5 million
- Return
- 16:1
Charities
Ataxia UK
Ataxia Awareness Day 2025
- Items
- 5
- Reach
- 7.0 million
- Return
- 29:1
Charities
DEBRA UK
Summer 2025
- Items
- 11
- Reach
- 3.5 million
- On air
- 2h 29m
Questions we get asked
Our budget is small. Is radio PR realistic for us?
We work on payment by results. You agree a capped coverage budget and pay only for coverage that actually airs. You never pay for effort that fails to reach listeners.
Can the people we support take part?
Yes, and they often give the strongest interviews. We brief them carefully on what each presenter is likely to ask and keep the number of interviews manageable for them.
Do we need a news hook?
It helps a great deal. An awareness day, new research or a campaign call gives producers a reason to run the story that week. If you do not have one yet, we can help you shape it.
Planning a charity radio campaign?
Book a call with Adam Cox, Chairman of Relations Group. Tell him what you want to get across and he will tell you honestly how radio could carry it.
or call 020 7158 0000