Relations Group companyRadio PR by sector
Every sector needs a different kind of story and a different kind of voice. Choose yours to see the angles that work on air and the campaigns we have run.
Healthcare and pharma
Health stories do well on radio because listeners want practical advice from someone they can trust. Daytime programmes and BBC local breakfast shows give a clinician time to explain a condition properly.
3 radio campaignsCharities
Radio gives a charity something print rarely does: time for a supporter, a beneficiary or a researcher to tell the story in their own words. A few minutes on a BBC local station can do more for awareness than a press release cut to a paragraph.
3 radio campaignsFood and drink
Food is one of the easiest subjects to talk about on radio. Presenters love a conversation about what listeners eat, drink and celebrate, and the calendar is full of food moments that producers plan around.
3 radio campaignsTechnology
Tech stories reach radio when they answer a listener's question: is my data safe, should I trust AI, how will this change my day. The product rarely leads the story, but the expertise behind it can.
4 radio campaignsFinance, money and insurance
Money is a constant topic on radio. Phone-ins on bills, savings and debt run all year, and presenters need experts who can give clear, balanced guidance without a sales pitch.
5 radio campaignsB2B and professional services
B2B brands often assume radio is only for consumer products. Yet business owners, managers and finance directors listen at breakfast and on the drive home like everyone else.
4 radio campaignsRetail and consumer brands
Consumer brands win on radio when they bring presenters a conversation worth having. Valentine's Day or a heatwave can start one. Even sensitive moments, such as a bereavement, can work when the brand offers genuinely useful advice.
3 radio campaignsTravel and leisure
Travel is aspirational, and radio is good at helping people picture a place. A presenter chatting about Christmas markets or a quiet river cruise does a lot of the selling for you.
3 radio campaignsEducation and training
Education touches almost every listener: parents, students, employers and anyone thinking about a change of career. Results days, apprenticeship weeks and skills shortages give stations reasons to cover the sector all year.
3 radio campaignsPublic sector
Public bodies need to reach everyone, including people that official letters and government channels rarely reach. Radio, and community radio in particular, reaches audiences that other media miss.
2 radio campaignsPlanning a radio campaign?
Book a call with Adam Cox, Chairman of Relations Group. Tell him what you want to get across and he will tell you honestly how radio could carry it.
or call 020 7158 0000