Relations Group companyRadio PR services that get your story on air
We get brands, charities and experts talking on UK radio. You choose the route, and you pay only for coverage that airs.
Four routes to radio coverage
Radio PR is the work of getting your story broadcast as editorial content, not as an advert. Producers decide what goes on air, so everything we do starts with what they need.
We offer four radio PR services. Most campaigns use one or two of them, and some use all four.
- Syndicated radio interviews: your spokesperson talks to BBC local, commercial and national stations in a single day, live and pre-recorded.
- On-air competitions: you supply the prizes, and stations give them away on air with mentions of your brand.
- Pre-recorded features and audio news releases: packaged audio that stations drop into bulletins and programmes.
- Research: a survey that hands producers a fresh statistic worth talking about.
How the services work together
The strongest campaigns pair a newsworthy statistic with a credible voice. Research gives the producer a reason to run the story today, and the interview gives listeners a person to hear from.
Prestige Nursing & Care did exactly this for World Alzheimer's Month 2026. Its research found 46% of Brits mistake early dementia signs for normal ageing.
Branch managers with long experience of dementia care then took that finding to BBC Radio Norfolk, BBC Radio Suffolk, Heart Cambridgeshire and others. The campaign delivered 13 items of coverage, a reach of 2.2 million and a 6:1 return.
An audio feature can sit alongside a radio day to reach stations that could not fit in a live slot. A competition can keep your brand on air in the weeks around the interviews.
One service can also carry a campaign on its own. Sight and Sound Technology marked World Braille Day 2025 with interviews only and delivered a combined reach of 6.8 million, including on BBC Radio 5 Live.
What comes with every campaign
Airtime is only useful if you can see it, share it and report on it. Every campaign includes the groundwork and the reporting, and clips for social media can be added.
- Angle development and press material written for radio producers, not newspaper desks.
- A briefing for your spokesperson before they go on air.
- A coverage report showing items of coverage, combined audience reach, time on air, highlights and the value of the coverage.
- Optional: a social media kit with clips of the best interviews.
Payment by results
You agree a capped coverage budget with us before we start. You then pay only for coverage that actually airs.
If breaking news pushes your interview off a station's running order, you do not pay for it. That keeps our attention exactly where yours is: on getting the story broadcast.
We have run radio campaigns since December 2002, and our public archive holds 548 broadcast PR campaigns. TV is also available through Relations Group if your story suits it.
Our radio services
Radio interviews
Your spokesperson on BBC local, commercial and national stations in one day, all from home or the office.
On-air competitions
Prizes given away on air, with your brand named by the presenter each time.
Pre-recorded features
Ready-made audio stations drop into bulletins and programmes, ideal for breaking stories.
Research for radio
A survey that gives producers the statistic they need to say yes, with regional results for local stations.
Questions we get asked
Which radio PR service should I start with?
Most first campaigns start with syndicated interviews, because a real conversation on a local station is persuasive coverage. If you have no fresh news, we usually add research to create some. We will recommend a mix once we understand your story and your audience.
Do I need a big announcement to get on radio?
No. Producers want useful, interesting conversations, and good timing often matters more than a launch. Many of our campaigns hang on an awareness day, a seasonal moment or a new statistic.
How do you charge for radio PR?
We work on payment by results. You agree a capped coverage budget, and you pay only for coverage that actually airs.
Can you work with our existing PR agency?
Yes. We regularly run radio for PR agencies, either under their brand or alongside them. The agency keeps the client relationship throughout.
Planning a radio campaign?
Book a call with Adam Cox, Chairman of Relations Group. Tell him what you want to get across and he will tell you honestly how radio could carry it.
or call 020 7158 0000